Ghost Mannequin Effect
A product photo technique that makes clothing look worn by an invisible body.
The ApparelAI glossary
Fashion Terms Glossary
Design, production, photography and ecommerce terms, explained simply.
This fashion glossary explains the terms used across clothing design, production, product photography and selling online, in plain language. Each term has its own page with a short definition, examples, images and answers to common questions, plus links to related terms. Whether you’re a designer preparing a tech pack, a brand planning a lookbook, or a seller getting product photos ready for Shopify or Amazon, find the term you need below, or use the search box. New fashion terminology is added regularly.
13 terms
Product Photography Terms
Lifestyle Product Photography
Product photos taken in real-world settings instead of a plain studio.
On-Model Photography
Product photography showing a garment worn by a real or AI model.
Packshot
A clean photo of a product on its own against a plain background.
PDP Images
The product photos and videos shown on an ecommerce product detail page.
AI & Virtual Model Terms
Virtual Model
A computer-generated person used to show clothes online without a photoshoot.
Virtual Try-On
Technology that lets shoppers see clothes on their own body before buying.
Fashion Design Terms
Colorway
The specific combination of colors a garment is made in.
Fabric Drape
How a material hangs, falls and moves under its own weight.
Fashion Croquis
A figure outline designers use as a base for sketching clothes.
Tech Pack
The blueprint document a factory uses to make a garment.
Technical Flat
A flat line drawing that shows exactly how a garment is made.
Marketing & Merchandising Terms
Lookbook
A curated set of styled photos that shows a collection's look and story.
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